Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreIntegrating Your Inbound and Outbound Marketing Strategies
I recently attended Inbound 2014, Hubspot’s annual conference, which focuses on a wide range of marketing and sales tactics and methodologies. As the name suggests, the conference focused largely on inbound marketing and how Hubspot and their partners could impact messaging and content to ultimately win new business. My role at Mediafly is a unique hybrid of marketing and sales, so I’m able to experience and see the value in both strategies. During the conference, I learned a number of ways organizations are using both inbound and outbound tactics successfully. Here are the three takeaways on how to effectively integrate your inbound and outbound marketing and sales strategies.
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