Posts from: "August2013"

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Is Your Company a “Leader” or a “Follower” in Predictive Analytics?

Based off of Aberdeen article: “ Towards Segments of One: Predictive Analytics for Marketing Delivers the Future of Offer Management, Today” Personalized, one-to-one marketing. Everyone has heard about it yet few have seen it actually take action in their marketing departments. Tired of broken promises and eager to take the wheel, Aberdeen’s Trip Kucera and

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