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Mediafly and ValueSelling Associates Join Forces, Bundle Software and Training to Accelerate Value Across Entire Buyer Lifecycle and Journey

By Sarah Senne | March 23, 2021

Mediafly and ValueSelling Associates Join Forces, Bundle Software and Training to Accelerate Value Across Entire Buyer Lifecycle and Journey

Sales Enablement leaders help companies bridge buyer engagement gap with three-pronged value-selling approach: toolset, skillset and mindset

CHICAGO – March 23, 2021 Mediafly, a provider of sales enablement technology, content management and advisory services that creates dynamic, interactive, content-driven selling experiences, announced today a partnership with ValueSelling Associates (VSA), the creator of the ValueSelling Framework®, a proven formula for accelerating sales results, to amplify its value selling consulting and tools with comprehensive training. The partnership, bringing together two preeminent names in value-based selling, helps sellers move beyond just quantifying value to better value discovery and storytelling, adopting a value-driven skillset and mindset that guides conversations at every point in the buying journey.    

According to a 2021 Hubspot survey, 40 percent of sales leaders missed their target in the remote sales environment of 2020, revealing a clear deficit in sellers’ ability to communicate and quantify value to customers. Lost deals – many of which end in no decision – were found in 38 percent of total purchase cycles as 66% of buyers indicate that presenting a clear ROI business case would significantly influence a purchase decision, but that only 16% of sellers were perceived proficient at meeting this need (a 50 point value gap).  Solving for this, the Mediafly/VSA partnership moves value quantification to the forefront of customer interactions, ensuring sellers are equipped with a symbiotic combination of tools and training. This combination of hard and soft skills enables sellers to engage with value at the right time and with the right stakeholders, elevate value-focused customer conversations and move deals forward more effectively, using a results-driven toolset, a confidence-building skill set and a transformative mindset. 

“Through the crisis, buyers are rethinking investment priorities, consolidating vendors and freezing spending. In order to get a purchase approved, every stakeholder must understand the high-priority for change and have a clear picture as to the tangible value of the proposed solution, however, in today’s remote selling world, this has been difficult for sellers to deliver,” said Tom Pisello, Chief Evangelist, Mediafly. “While Mediafly provides essential technology to help sellers quickly, easily and credibly quantify the value of their solution to buyers, they need the skillset and the mindset to better embrace value selling practices and be successful in remote selling environments. That combination of hard and soft skills is the secret sauce to value selling success.” 

VSA’s premiere offering, eValueSellingⓇ Fundamentals, seamlessly integrates with Mediafly’s Evolved Selling™ technology, marrying a proven training framework for accelerating sales results, ensuring sales teams can engage, discover and articulate value at the right time and in the right way at every step of the buyer’s journey with powerful buyer-specific insights, content visualization, actionable data and shareable assessment reports.

“Over the past year, we’ve seen many sales organizations pivot toward a “buyer-first” approach. Yet, reps continue to wrestle with articulating the value of their solutions to a buyer,” said Julie Thomas, President and CEO of ValueSelling Associates. “Our partnership with Mediafly enables sales teams to close the value gap. ValueSelling Associates creates a value-based mindset and skillset. Mediafly provides the toolset to quantify and visualize that value. Sales teams now have a powerful way to reinforce the value story throughout the buyer’s journey and demonstrate tangible, business value.”

eValueSelling Fundamentals is currently available via the Mediafly sales enablement platform. For more information about how Mediafly helps sellers close the engagement gap with buyers, visit:

About Mediafly

Mediafly is a leading sales enablement and content management technology platform that creates interactive, value-based selling experiences. By using Mediafly’s technology, marketing and sales teams at companies including PepsiCo, Disney, GE Healthcare, Sealed Air, are able to deliver custom, interactive and dynamic sales presentations quickly and efficiently, engaging customers with insights that are relevant to them. Mediafly’s Evolved Selling™ solution enables sellers to be more flexible, insightful and interactive in their sales interactions, resulting in increased sales and stronger customer relationships. Mediafly has been named to the Inc. 5000 list of fastest growing companies for seven years consecutively in addition to being named Crain’s ‘Best Places to Work’ for three years consecutively. Visit or follow @Mediafly for more information.

About ValueSelling Associates, Inc.

ValueSelling Associates, a leading global sales training company, offers a practical methodology for selling on value, not price. The ValueSelling Framework® is a proven formula that simplifies the complex B2B sale, and the Vortex Prospecting™ program provides a repeatable process that increases connections and conversions to the revenue pipeline. Once trained on the ValueSelling method, organizations grow revenue and increase productivity. Since 1991, thousands of professionals around the world have chosen ValueSelling Associates for customized training, reinforcement and coaching to drive sales results. For more information, visit

Media Contact

Zach Weismiller

BLASTmedia for Mediafly


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