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Mediafly Acquires Conversation Intelligence Provider ExecVision to Empower Revenue Teams to Close the Insights-to-Performance Gap

By Sarah Senne | April 27, 2022

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Combining Conversation Insights with the Capabilities of the Mediafly Revenue360 Platform Provides Revenue Teams the Fastest Path from Data to Coaching to Improved Sales Outcomes

CHICAGO — April 27, 2022 — Mediafly, the first complete revenue enablement and revenue intelligence platform, today announced it has acquired ExecVision, a conversation intelligence (CI) provider laser-focused on helping every organization’s most important asset — their people — outperform. This is Mediafly’s fifth acquisition, and the latest addition to the robust, modular Revenue360 Suite that includes sales enablement, interactive content management, buyer engagement solutions, value selling tools, AI-powered forecasting and interactive analytics.  

65% of high-impact sales organizations report that sales managers spend 20% or more of their time coaching. Despite the time invested, most revenue leaders cannot tell you if their reps are improving or how much coaching the managers are doing. ExecVision takes a different approach to sales coaching, solving ‘last mile’ sales challenges with traditional CI functionality plus advanced coaching plans, auto-surfaced smart alerts, scorecards, and dashboards. As a result, B2B organizations can reduce onboarding and ramp times, develop more top performers and improve win rates. 

“Leveraging Conversation Intelligence for sales coaching and training should be table stakes for revenue teams, yet most industries have yet to adopt CI. Of the organizations that have, many realize a fraction of the business value because they have not aligned the solution with their other revenue enablement tools,” said Carson Conant, CEO at Mediafly. “We’ve long offered CI to our customers through partnerships and integrations, but ultimately believe it is a foundational element of the Mediafly Revenue360 platform and our innovation roadmap. The ExecVision solution uniquely transcends recording and transcription, with next-level coaching analytics that flow seamlessly into Mediafly’s enablement and intelligence solutions to ensure sales managers can consistently coach to boost sales performance, develop skills and drive human behavior change.”

ExecVision’s Conversation Intelligence solution extracts actionable insights from customer-facing conversations that help marketing, sales, and post-sale teams design targeted coaching playbooks, optimize campaigns, and ultimately generate better revenue results. ExecVision customers including Intuit, The Madison Square Garden Company, TransUnion, Imperial Supplies, and Levelset have seen a 30%+ increase in win rates and cut sales onboarding time by 30% or more. 

“Revenue teams have no shortage of data and tools, but insights alone don’t change behavior. To drive lasting sales performance improvements, you must act on those insights,” said David Stillman, CEO, ExecVision. “The marriage of Mediafly and ExecVision presents an unprecedented opportunity to combine complete interaction visibility with powerful enablement. Together with Mediafly, a company that shares our passion for continuous improvement and coaching, we can provide sellers the actionable insights and sales execution training they desperately need to succeed in today’s difficult selling environment.”

ExecVision Conversation Intelligence is now available as part of Mediafly’s Revenue360 platform. In addition to the technical integration, ExecVision’s entire team, including founders David Stillman and Steve Richard are joining Mediafly. The acquisition grows the company’s global reach with an expanded presence in Europe, Asia and Central America. 

 

For more information, visit www.mediafly.com.

 

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About Mediafly:

Mediafly is the intelligent revenue engine B2B teams rely on to understand, predict, coach, and execute at the highest levels. Organizations worldwide, including PepsiCo, Disney, GE Healthcare, Brightcove, Comscore, and Sealed Air, turn to Mediafly’s revenue enablement and revenue intelligence solutions to engage audiences and motivate confident purchase decisions — ultimately taking back control of the buyer journey. From interactive content to sales training, predictive forecasting to value selling, Mediafly’s Revenue360 platform helps customers close more deals faster, accelerating pipeline and growth. Mediafly is proud to consistently be named to the Inc. 5000 Fastest Growing Companies and Crain’s Best Places to Work. To learn more, visit Mediafly.com or follow @Mediafly for more information.

 

Media Contact
Spencer Hotz
BLASTmedia for Mediafly
spencer@blastmedia.com
317-806-1900 ext. 187

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