Mediafly Celebrates Earth Day

Technology is fundamentally changing the way we live, work, and interact with one another. The speed and depth of current breakthroughs have no historical precedent and are significantly impacting almost every sector of the world, including B2B selling. Fortunately, companies that adopt sales enablement technology to improve sales performance also positively impact the environment. 

Every April 22nd, Earth Day reminds us that we should all be doing more to reduce our carbon footprint. At Mediafly, our platform isn’t what you’d typically think of as “green,” but we often indirectly support our customers’ corporate sustainability efforts. How, you may ask? Here are some examples:

Sales Enablement Technology Enables Paperless Selling

For many companies, paper brochures and binders are still the primary way sellers get information into their buyers’ hands. But paper collateral is not only expensive – with printing costs, storage needs, and distribution for large sales teams – it’s also wasteful.  

Paper collateral cannot keep up with the rapid pace of change — so once information becomes outdated, so is that collateral. It becomes near impossible to get up-to-date information and collateral into the hands of large sales teams when using paper. 

Paperless or digital selling presents a whole slew of opportunities to improve the lives of sellers, marketers and brand teams. By shifting to digital collateral that is housed within a single, easy-to-search sales enablement platform, not only can reps easily find and access the content they need, but companies can save on printing costs and reduce their environmental impact. It becomes much easier to distribute the latest materials to hundreds or even thousands of sellers and ensure they have access to only the latest, up-to-date materials. 

Driving Digital Engagement at Tradeshows

Tradeshows are a prime example of where digital sales enablement technology shines. We’ve all been there – overwhelmed by stacks of brochures at the end of a long day, only to discard them shortly after. This is a missed opportunity for both attendees and exhibitors.

One of our manufacturing customers was struggling to make the most of conferences and exhibitions. Printed brochures felt outdated and offered no way to gauge attendee interest or follow up effectively.  Partnering with Mediafly, they developed a digital solution to deliver targeted content and gather valuable insights.

We created a mobile-friendly, branded microsite accessible via a QR code at the booth.  This allowed attendees to access relevant materials on their smartphones, eliminating the need for bulky brochures. The microsite provided valuable insights into how attendees interacted with the content, enabling their sellers to follow up with a personalized approach based on the attendee’s interests.

In all, the benefits of this digital approach were: 

• Environmental & Cost Savings: No more printing, shipping, or carrying around brochures. 
• Modern & Professional Image: Ditching paper brochures creates a more contemporary and professional brand image.
• Valuable Digital Insights: Track exactly who accesses the content, how long they engage, and if they share it with colleagues.
• Streamlined Lead Follow-Up: With these insights, sellers could personalize follow-up emails and nurture leads more effectively.

The Future of B2B Selling is Digital (& Sustainable!)

In our State of Revenue Enablement report, we made the following predictions: 

• Buyer-seller interactions will predominantly occur in digital formats. 
• Buyers will continue to acquire information independently, away from sellers.
• Buyers will expect seamless, personalized experiences from their suppliers.

In short, the way today’s buyers want to buy has changed and is becoming increasingly more digital. The shift towards digital B2B selling isn’t just about streamlining processes; it’s a catalyst for significant environmental conservation, cost savings, and brand reputation enhancement. By embracing digital sales enablement technology, companies can: 

• Reduce their environmental footprint: Minimize paper usage and its associated impact on forests, water consumption, energy use, and greenhouse gas emissions.
• Unlock cost savings and improve efficiency: Streamline operations with digital documentation, communication, and record-keeping, saving on printing and paper costs while enabling faster information retrieval and collaboration.
• Build a stronger brand and cultivate customer loyalty: Demonstrate a commitment to sustainability, aligning with environmentally conscious consumers and fostering loyalty. Transparency in communicating these initiatives further strengthens brand image and builds trust.

By embracing digital selling and prioritizing sustainability, B2B companies can not only meet these evolving buyer demands but also thrive in the future of business. Interested in learning more about how sales enablement technology can help you drive sales performance and support your corporate sustainability initiatives? Get a demo today.