Evolving Perspectives: Content is King and Engagement is Queen
The latest research indicates just how important content is for motivating buyers to make a purchase decision that goes your way. However, just throwing more content at your prospect will not help, and in fact will hurt your chances of getting the buyer from “do nothing” to “yes”.
So what content is the right content, and how do you make sure your sellers are actually leveraging it in the right way, at the right time to inspire purchase decisions?
Join Tom Pisello, The Evolved Selling Expert, Chief Evangelist at Mediafly, and Founder of the Evolved Selling Institute; and Isabelle Papoulias, The Evolved Marketing Expert and Chief Marketing Officer at Mediafly, for a candid discussion about why content is king, but engagement is queen.