How to Build a Case for Sales Enablement

In this 30 minute webinar, Michael Seymour, noted Sales Enablement expert, provides step-by-step guidance on how sales enablement improves seller effectiveness and efficiency within your organization, as well as building a business case to get executive buy-in for sales enablement initiatives. Webinar topics include:

  • Step-by-step instructions on creating a business case
  • Metrics to examine when looking at sales enablement
  • Real life examples of successful sales enablement deployments and their business cases
  • How to sell the business case to executives (as well as the need to continually sell the value of the initiative)