How to Build a Case for Sales Enablement

In this 30 minute webinar, Michael Seymour, noted Sales Enablement expert, provides step-by-step guidance on how sales enablement improves seller effectiveness and efficiency within your organization, as well as building a business case to get executive buy-in for sales enablement initiatives. Webinar topics include:

Step-by-step instructions on creating a business case
Metrics to examine when looking at sales enablement
Real life examples of successful sales enablement deployments and their business cases
How to sell the business case to executives (as well as the need to continually sell the value of the initiative)