Advice to find the right messaging middleware and understand the potential business value
IBM introduced a new version of it’s secure messaging middleware solution, MQ Advanced, but had difficulty getting prospects to understand the business challenges and getting sales reps to present a solid business case to upgrade products.
IBM wanted to introduce a new version of its solution to grow existing and new business.
The goal was to empower sales reps to educate buyers how the new solution would solve their current business challenges.
The Goal:
The Solution:
The Results:
Checkout the quick self-service version for yourself:
Quantifying the value of a technology solution to economically-focused buyers
Providing a Diagnostic Assessment and Solution Recommendations to Improve Customer Experiences
Traditional vs hyperconverged to hyperscale backup solutions
