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8×8, Inc. ROI Calculator

Quantifying the value of a technology solution to economically-focused buyers

8×8, Inc., a cloud-based business phone service provider sought to prove the value of its business phone, unified communications and contact center solutions to economically-focused business executives and technology decision makers.


8×8 wanted to help prospects understand the true value differentiating 8×8’s solutions against competitors.

The goal was to create an ROI calculator, accessible on 8×8’s website home page and through direct marketing campaigns, that delivers personalized business value analysis reports.

The Goal:

  • Create a credible and easy-to-use self-service tool for prospects to determine potential savings with the solution that would address their specific needs

The Solution:

  • Working with Mediafly, 8×8 developed an interactive ROI calculator that collects a few data points from prospects to quickly suggest the best solution for their needs and calculate the value it would bring for their business

The Results:

The tool has collected:

  • Over 100 incremental leads
  • More qualified opportunities each month
  • More educated opportunities each month

See the 8×8, Inc. ROI Calculator for yourself:

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