Understanding how to make day-to-day activities for sales personnel more efficient is a challenge most companies face. Part of the challenge comes from salespeople being responsible for several non-revenue generating activities. This forces sales to perform a balancing act in figuring how to meet quotas while accomplishing other administrative tasks. Studies have found that sales reps now spend less than one-third of their time selling and pitching prospects. They spend nearly an equal amount of time searching for sales collateral to create their own branded content.
For example, a Fortune 500 global financial institution needed to improve their sales processes and marketing operations for better efficiency. The asset management business unit was reliant on frequent changing market regulations in order to sell its financial products. This led to challenges in the distribution of information in a secure and efficient way. It resulted in a lag on how sales collateral was accessed and distributed, complicating the sales process for sales reps. How were they able to overcome these challenges?
On October 25, you can learn more about this client’s story in our How to Build a Case for Sales Enablement webinar. The 30-minute webinar, hosted by sales enablement expert Michael Seymour, provides direction on how to develop your business case for sales enablement.
The webinar touches on how to create a business case and real-life examples of sales enablement deployments. By attending this webinar you can gain the right information on how to transform your sales organization to become more efficient with the right platform and executive buy-in.
Webinar Information:
Title: How to Build a Business Case For Sales Enablement
Date: October 25, 2017
Time: 12:00PM CST
Register: bit.ly/zoom1025
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