Selling is tough. Selling in a pandemic-era amidst tight budgets and remote meetings is even tougher. How do you compel today’s frugal, skeptical and disengaged buyers to make fast and confident purchase decisions?
Our Sales Leader’s Guide to Value Selling in 2021 tells you:
Take the first step towards improving efficiency, increasing sales effectiveness, and driving revenue.
You must be even more conscientious about time spent communicating with prospects, buyers, and customers. Acknowledge that they’re busy, and, like you, they are trying their best to adapt to a new environment.
Steve Silver, VP, Research Director at SiriusDecisions
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