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How to Differentiate Yourself and CLOSE More Deals


A guide for communicating and quantifying your unique value by building more compelling selling stories that compel prospects to action

This guide explains:

  • The value gap between buyers and sellers
  • The CLOSE story-telling method for B2B sellers
  • How CLOSE helps your sellers close the gap and why it works
  • The benefits of a challenge-centric vs solution-centric selling story
  • How to quantify the value of your services or solutions to buyers
  • How to influence key stakeholders in the prospect’s organization

Download the guide to learn how to differentiate yourself to
close more deals.