EVOLVER Spotlight: 6va – The business value of better ABM
Latane Conant, 6sense’s CMO wanted to separate her ABM solution from the pack, using tangible business value as one of the key differentiators.
In order to get prospects to prioritize their challenges and understand the unique business value 6sense could deliver, 6sense worked with Mediafly to create the 6va – 6sense Value Assessment tool.
Available from 6sense’s web site self service, with a more advanced ROI version leveraged by their sellers, partners and specialists, the tool helps prospects:
- Assess sales and marketing lead generation, engagement and conversion challenges
- Determine the current opportunity cost of not getting account-based marketing right
- Quantify the potential benefits of improving ABM with 6sense.
Checkout this best practice value assessment tool at:
Hear Latane talk about her business value challenges and initiatives:
Checkout a video interview of Latane about the Tool here:
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