Martech Advisor: Three Reasons Why B2B Buyers Are “Cold as ICE”

By Tom Pisello | November 9, 2019

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With the purchasing power moving from seller to buyer, buyers are becoming “Cold as Ice” meaning they are more in-control, cautious and economically-focused. So, what does this mean for B2B sellers?

Checkout the advice from the ROI Guy, Tom Pisello, in this Martech Advisor article:

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