iBooks are a wonderful addition to the iPad. Available since 2010, they provide a rich, immersive experience for readers. The experience is so good that some companies create iBooks for their sales teams, to be used for sales presentations, training materials, corporate communication, marketing, or other reasons.
However, there are many challenges with using iBooks in an enterprise environment:
- Once downloaded, the iBook is entirely out of control of the enterprise.
- Ensuring users update their iBooks is hard, as it requires them to click on links.
- iBooks can be huge files, particularly if they embed video and other content.
- Changing a small part of an iBook requires republishing the entire iBook.
- Reporting for iBooks does not exist.
Addressing challenges like these, Mediafly created Interactives, a class of technology that enables enterprise organizations to publish immersive packages of content through the Mediafly SalesKit platform. With Interactives, companies can create the immersive experience they expect with iBooks while gaining the benefits of control, reporting, and updates that were lost with iBooks. Mediafly partnered with a Fortune 500 global foods company to launch their first Interactive, a direct conversion of an immersive sales-focused iBook, for over 10,000 sales reps.
To learn more, read about iBooks for the Enterprise. If you’re considering implementing iBooks in your organization, please don’t hesitate to contact us today. Â Let’s discuss the limitations that come up with enterprise data and iBooks publishing and see if our alternative is a better choice.
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