Mediafly Launches Evolved Selling Institute, Builds Community Around Sales Enablement

By Lindsey Tishgart | January 8, 2020


Mediafly Launches Evolved Selling Institute, Builds Community Around Sales Enablement 


Collaborative online community offers insights through exclusive research, podcasts and tools, welcomes members to share experiences 


CHICAGO – January XX, 2020 Mediafly, a provider of sales enablement technology, content 

management and advisory services that create interactive, value-based selling experiences, announces today the launch of the Evolved Selling Institute (ESI), an independent community of analysts, thought leaders and practitioners. Led by Tom Pisello, Chief Evangelist at Mediafly, ESI provides an open forum to collaborate on the people, process and technology improvements needed to boost sales performance, optimize content marketing and elevate sales enablement initiatives.

The modern customer journey is fast-paced and burdened with data overload. The result is an increasingly large gap between buyer expectations and what sellers are offering. Solution providers are challenged with moving beyond traditional, legacy selling behaviors and tasked with deploying sales enablement technology and methodologies to digitally transform their sales approach to make the seller more effective. Driving results means providing a tailored, value-based sales approach for buyers, which includes not only sellers leveraging content the right way but quantifying its impact on revenue with the right tools at the right time. 

“Buyers and sellers are both going through an ongoing evolution. With these constant changes, there are many important challenges to share and lessons to learn from others’ experiences,” said Tom Pisello, Chief Evangelist, Mediafly. “Through ESI, we established an online community to share the latest research insights, connect with practitioners through compelling podcast interviews, provide benchmarking and assessment tools, and most importantly, foster community for all those with a true passion for sales enablement and value selling.”

While most companies understand the inherent value of their product or service, many are still at the beginning of the journey to evolve their selling practices to the point of clearly articulating it. Because of this, buyers perceive products to be much less valuable than they really are and sales are stalled or lost.  

“Without a roadmap, the process of moving to Evolved Selling™ is often overwhelming,” said Carson Conant, CEO and Founder, Mediafly. “Tom is uniquely suited to build a sales enablement community and lead the charge to elevate sales performance in a noisy buying environment. ESI is not only the realization of Tom’s mission to shine a light on value-based selling, but it’s an opportunity for peers to “talk shop” and work through growing pains together.” 

ESI is an aggregation of insights from Tom Pisello’s book, “Evolved Selling™: Optimizing Sales Enablement in the Age of Frugalnomics,” tools, third-party research and articles to provide users guidance and support along their sales enablement journey. The site also offers opportunities to interact through its community forum and podcasts with subject matter experts.

“Empowering our sellers to articulate our differentiating value and digitally transform is never easy,” said Aaron Froberg, Director, Business Value Management at Egnyte. “Having a great community to collaborate and learn from is essential to reassure our current plans and guide next-step innovations. The launch of ESI and being a part of the EVOLVER community provides me with the resources, guidance and advice needed for me and my team to learn from the challenges and successes of others in order to get our sales performance initiatives right the first time.”

To learn more about how ESI can help accelerate your team along the sales enablement journey, visit and


About Mediafly

Mediafly is a provider of sales enablement solutions and advisory services that create dynamic, interactive, value-based selling experiences. By using Mediafly’s technology and advisory services, marketing and sales teams at companies including PepsiCo, Disney, GE Healthcare, MillerCoors and Charles Schwab, are able to deliver custom, dynamic sales presentations quickly and efficiently, engaging customers with insights that are relevant to them. Mediafly’s Evolved Sellingsolution enables sellers to be more flexible, insightful and interactive in their sales interactions, resulting in increased sales and stronger customer relationships. Mediafly has been named to the Inc. 5000 list of fastest growing companies for six years consecutively, Crain’s Chicago Best Places to Work for two years consecutively and named to Inc.’s Best Places to Work of 2018. Visit or follow @Mediafly for more information. 


Media Contact
Katie Cessna
BLASTmedia for Mediafly
317-806-1900 x.142

Comments are closed.