Get Content Engagement Metrics in SAP C4C

Metrics that matter for sales & marketing

Imagine knowing exactly what every individual prospect or customer is interested in after every sales meeting… because you know:

  • What sales materials they have read
  • How much time they’ve spent with each piece
  • Which topics get the most traction across an entire prospect group

Insight data changes the game.

See a demo of content engagement insights in SAP C4C

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Metrics That matter for Sales & Marketing

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Powerful engagement metrics for SAP C4C users

The Mediafly Sales Enablement app for SAP C4C now gives you these never-before-possible Engagement Insights. These are metrics that matter because they will directly impact your sales revenues.

Sales would know

Who to contact for follow-up

What content is shared, and with whom

Where to focus their next conversation

How to replicate success with proven materials

Marketing would know

How sales materials are performing

What context reps are using high performing materials in

Where to act on topics of greatest interest

Which new materials would be most useful

Both teams would know

What content drives revenue… and at last, sales and marketing can be better aligned.

Mediafly generates a Sales Score and an Asset Score

Also gain insight into:

  • All content Shares, with view times
  • Content with High Impact – most effective in sales & engagement scores
  • Content to be Promoted due to high engagement, but low sales scores
  • Content to be Optimized due to high sales scores, but low engagement
  • Content that should be Reviewed due to low sales & engagement scores

Higher adoption of SAP C4C

Engagement Insights are just one of the many ways Mediafly adds value to how your company does business:

ROI on your CRM investment: This app is endorsed and fully integrated with SAP C4C, Sales, Service and CX Clouds for rapid and turnkey deployment.  Your staff uses Mediafly directly through the SAP platform.

Useful before, during & after every meeting: A broad mix of selling and content management functions makes Mediafly an app your staff will want to use. One user noted a nearly 200% increase in CRM adoption.

There's no better proof of the ease of use and intuitiviness of Mediafly - our people asked for SAP C4C access to get to use this tool! Adoption rates rose from 20% before Mediafly to about 60% after. People are using it to share content and prepare for meetings, right within the SAP 4C4

Major Global Manufacturer

How Sales Enablement Can Increase CRM Adoption AND Boost Sales

   

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Sophisticated tools for personalized, interactive selling: Delivering value to the customer - instead of canned presentations about the company - means Mediafly users close more deals.

 

ROI/TCO Calculators provide hard market data to support the sale:  Eliminate price sheets and number-crunching. Show customers real market data comparing your costs to competitors. Data and charts are generated automatically, saving your sales reps precious time.


Mobile-ready, easy and intuitive to use:
  Put it all at their fingertips - from approved content, to customized sales presentations and a Meeting Assistant that automatically interfaces with SAP C4C.  Mediafly saves hundreds of hours of time and gets your business to results, faster.

Since we started using Mediafly, our customers have rated their experience higher, citing things like the ability of reps to give them the best information in the moment. Mediafly gives us the ability to design a modern sales experience customers value.

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Case Studies

Is your business’s full value being seen and understood by customers and prospects?

Communicating “value” is often cited as the biggest barrier to achieving sales growth goals, meaning the customers’ perceived value of your product or service is far lower that the reality.

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