CHICAGO (July 31, 2015) (PRWEB) August 05, 2015
Mediafly, a globally recognized enterprise software company that provides a secure, device-agnostic, content distribution solution for sales and marketing functions on the Content Mobility CloudTM, announced today that it will host a complimentary webinar titled, “Bridge the Last Mile with Your Sales Content,” on Thursday, September 3, at 11:00 AM CDT / 9:00 AM PDT.
Guest speaker Peter O’Neill, Vice President and Research Director of Forrester Research, will offer expert advice on using and delivering B2B marketing content in sales meetings in the Age of the Customer.
In the webinar, Mr. O’Neill will dispel the common myth that a buyer spends 60-70% of their journey consuming marketing content, and that they will only want to talk to a salesperson if they’re interested in buying a particular offering. He will show how and why marketing content should be used and delivered by salespeople during meetings.
This informative webinar will specifically cover:
● The differences between distributing content digitally and sharing content during a sales meeting
● How buyers expect meetings with salespeople to be more about business considerations of their project than a product presentation, and how to align with these new expectations
Mr. O’Neill leads the Forrester’s research and advisory practice for B2B marketing and sales professionals. He manages a group of analysts focused on B2B marketing as well as salespeople development in the age of the customer; understanding and navigating the complex sphere of buyer stakeholders; ensuring contextual and relevant content to accelerate the sales process; as well as describing the technology infrastructure to build and support sales relationships.
For more information and to register for the webinar, visit http://info.mediafly.com/forrester-webinar-download-recording. The event will also be recorded and available for on-demand viewing at https://www.mediafly.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/08/prweb12886224.htm