Chicago, IL, September 16, 2013 – Mediafly announced today that it has rolled out a mobile sales presentation solution to empower the global sales force of Ariba, an SAP company. Using the Ariba SalesKit app, powered by Mediafly SalesKit®, Ariba’s sales team can easily access all of the information needed to sell the Ariba® Network and the broad array of cloud-based applications delivered on the network.
Through its MAaaS (Mobile Apps as a Service) model, Mediafly was able to rapidly deploy a customized app that delivers broad usability and value. “Today’s sales professionals are digital, mobile, and always on. And the solutions they use to power their activities need to be as well,” said Rachel Spasser, Chief Marketing Officer, Ariba. “With the Ariba SalesKit app, our global sales team can access the information they need, when they need it to engage and support customers and prospects across the entire sales cycle.”In developing this mobile sales enablement solution, Ariba was clear that its sales force needed immediate access to the most update-to-date sales and marketing materials along with the ability to contextualize content to create a more personalized selling experience.
Using Mediafly’s robust mobility platform, the company has been able to do just that by providing a single access point for their content – from sales presentations and solution demonstrations, to market intelligence, collateral, and videos. “This tool really saved me when I found myself with a senior executive at a Fortune 10 company who really wanted to see Ariba in action,” Don Hutcher, Director, Sales, New England Ariba. “I didn’t have a solution consultant with me, but was able to grab my iPad and proceed without having to wait three weeks to get back on her schedule.”
In addition, using Mediafly’s integrated tracking and reporting capabilities, the Ariba marketing team can understand how content is being used in the field and develop future materials that best support their needs.
“We are fortunate to work with leaders like Ariba to provide this critical sales enablement tool,” said Mediafly CEO, Carson Conant. “Their innovative and creative use of Mediafly’s Interactives technology has lead us in new and exciting directions which are helping to shape our enterprise mobility platform and capabilities.
Mediafly is a Mobile Apps as a Service (MAaaS) provider based in Chicago, IL. Incorporated since 2006, Mediafly enables the world’s most admired companies to bridge the gap between their compelling content and the diverging range of mobile devices. Mediafly’s enterprise mobility platform transforms data and content into compelling mobile experiences and enables companies to elevate their business interactions. For more information, visit: www.mediafly.com.
About Ariba, an SAP Company
Ariba is the world’s business commerce network. Ariba combines industry-leading cloud-based applications with the world’s largest web-based trading community to help companies discover and collaborate with a global network of partners. Using the Ariba® Network, businesses of all sizes can connect to their trading partners anywhere, at any time from any application or device to buy, sell, and manage their cash more efficiently and effectively than ever before. Companies around the world use the Ariba Network to simplify inter-enterprise commerce and enhance the results that they deliver. Join them at: www.ariba.com.
Follow Mediafly on Twitter at @Mediafly.
Mediafly Media Contact:
Director of Marketing
Ariba Media Contact:
VP Corporate Communications