MEDIAFLY

CUSTOMER SUMMIT

EVOLVED

SEPTEMBER 9th to 11th, 2019

Let’s Evolve Together!

Customers like you continuously inspire us to up our game. Mediafly is expanding, both physically with the recent acquisition of Alinean and in our product offering with new solutions tailored to the ever evolving needs of our innovative customers. And we have a few more tricks up our sleeve coming!

Come find out what they are at this year’s Evolved customer conference, where you’ll be introduced to new products and solutions to help you lead and evolve the way your organization sells.

Returning attendees, welcome back!

First-time attendees, we are excited to have you! This conference is your opportunity to immerse yourself in sales enablement, learn best practices from your peers, and take actionable outcomes back to your organization.

Save my seat!
EVENT DETAILS

When: September 9th – September 11th, 2019
Where: Mediafly Headquarters – 150 N. Michigan Avenue, Suite 2000, Chicago, IL 60601

During the event, you will:

  • Hear from thought leaders in today’s evolving marketplace.
  • Uncover ideas, best practices and successes through keynotes, panel discussions and hands on workshops.
  • Get an insider look at our upcoming roadmap, both our vision and product enhancements.
  • Shape the future of Mediafly and meet our product team and provide them with suggestions, ideas and feedback.
  • Establish where you are today in your Sales Enablement Journey, where you want to be both short and long term, and actionable steps on how to improve your business.
  • Walk away with an exclusive 1:1 follow-up session with your Customer Success Manager to evolve your MCS learnings into a tangible plan to take back to your organization.
  • Meet and mingle with other customers, your account team, and the larger Mediafly team while enjoying some cocktails, delicious food and networking overlooking the Chicago River at Beatnik.
AGENDA
MONDAY EVENING, SEPTEMBER 9
5:00 pm – 8:00 pm
Happy Hour
TUESDAY MORNING, SEPTEMBER 10
8:00 am – 9:00 am
Breakfast & Networking
9:00 am – 9:30 am
Welcome & Kickoff
Mediafly Speakers:
Carson Conant, Chief Executive Officer
Lou Jacob, VP of Customer Success
9:30 am – 10:00 am
Evolve from Pitch to Purpose: Your Sales Enablement Journey
Mediafly Speaker:
Tom Pisello, Chief Evangelist

Abstract:Moving towards sales enablement transformation is non-negotiable if you wish to remain competitive. This change doesn’t happen overnight. It is a process. While it can seem daunting, it doesn’t have to be. The most important step is assessing where you are today and where you want to be both short and long term.

In this session, you will learn:

  • How organizations need to evolve content marketing and sales enablement to meet the new buyer challenges, better articulate value and differentiate from your competitors.
  • What the Sales Enablement Journey is and what it means for you.
  • How to get the most out of the MCS sessions to drive your sales enablement evolution.

10:00 am – 10:30 am
Inspiring: Create Sales Content that Motivates Your Buyers to Action
Customer Speaker:
Steve Alexander, PFM Asset Management

Abstract:Effective customer conversations are not about pitching your product and company, but about the value your buyer gains from the interaction. This means addressing unique pain points and demonstrating how your solution is key to solving their problems. In this session, Steve Alexander from PFM Asset Management will describe how he leveraged principles of storytelling to create a buyer centric conversation resulting in a 100% competitive win rate.

You will learn:

  • How PFM Asset Management quickly shifted sales conversations from pitching features to selling value.
  • Mediafly’s CLOSE storytelling framework that helps prospects move from “Do Nothing” to Yes!
  • How they grew the program from one group to a company-wide revolution.

10:30 am – 10:40 am
Break
10:40 am – 11:20 am
Influential: Make Your Sales Content Accessible and Customizable in Real Time
Customer Speaker:
Eric Spenske, VP of Marketing, Givaudan

Abstract:Your reps need the flexibility to tell differentiating stories about the value your product or service brings in the context of the buyer’s business, industry or challenge. They need the ability to ask questions and quickly pivot to the right content to effectively influence the conversation.

In this session we will hear two use cases from your peers and learn:

  • How they leveraged Mediafly to build a successful content structure and make content more accessible and easier to find for sales reps.
  • Best practices for implementing the latest Mediafly product enhancements.

11:20 am – 12:00 pm
Interactive: Communicate and Quantify Your Unique Value with Interactive Sales Tools
Mediafly Panel Host: Dan Sixsmith, Sales Director
Customer Panel:
Maneesh Chhabra, Principal Value Manager, Adaptive Insights
Zach Rickenbach, Business Value Analyst, Okta
Bill Weinberg, Pre-Sales Director, Micro Focus

Abstract:Buyers have changed – they’re more frugal, more empowered and more risk-averse. Pitching your company and features of your solutions won’t cut it. Instead, sellers must clearly communicate and quantify the value of your solution.

In this panel, you will learn best practices on how Mediafly’s customers:

  • Capture real-time input from buyers to help discover needs, assess challenges and produce more provocative value focused conversations.
  • Use ROI calculators, TCO and product comparisons and other interactive tools to differentiate the value of your solution.
  • Leverage sales and marketing tools to create more opportunities, higher win rates, reduce sales cycles and increase deal size.

12:00 pm – 1:00 pm
Lunch
1:00 pm – 1:40 pm
Intelligent: Drive Adoption and Deliver Actionable Insights to Ensure Business Outcomes
Customer Speakers:
Kit Ortman, Customer Marketing Manager, Conagra Foodservice
Danny Short, Executive Director, Global Sales Operations Leader, Sealed Air Corporation

Abstract:Understanding how your content is being used, knowing what content works and what doesn’t, and utilizing those insights to optimize future content efforts ensures your marketing and sales teams have what they need to move deals forward. This requires a focus on adoption, insights and outcomes.

In this session, you will hear from three of your peers on how they:

  • Drive high adoption through users surveys to optimize the technology.
  • Integrate Mediafly’s Machine Learning technology (i.e. Meeting Assistant) and CRM to boost insights.
  • Measure the consumption and usage of content to drive business outcomes.

1:40 pm – 2:30 pm
Mediafly Roadmap: Discover Upcoming Product Enhancements to Drive Greater Business Impact
Mediafly Speakers:
Jason Shah, Chief Technology Officer
Chris Tran, Senior Product Manager

Abstract: As an attendee, you will get an exclusive sneak peek into Mediafly’s Roadmap.

In this session, you will:

  • Learn what enhancements are on the horizon and how this will impact your organization.
  • Have the ability to ask questions and provide feedback on product enhancements.

2:30 pm – 3:00 pm
Panel: Mediafly Product Team Q&A
Mediafly Panel:
Jason Shah, Chief Technology Officer
Chris Tran, Senior Product Manager
Taylor Davenport, Senior UX Designer and Engineer
Domenick Lacertosa, Engineering Manager
Erin Mapes, Senior UX Designer
Gregory McClendon, UX Design Manager
Laimonas Simutis, Principal Engineer

Abstract:Directly following the Product Roadmap session, we invite you to ask questions to a panel of Mediafly’s engineers, the brains behind our technology.

3:00 pm – 3:10 pm
Break
3:10 pm – 4:30 pm
Workshop: Map Your Sales Enablement Journey
Mediafly Facilitators:
TBD

Abstract:In this workshop, we will help you apply what you’ve learned throughout the day to you and your organization.

You will:

  • Establish where you are today in your Sales Enablement Journey.
  • Determine where you want to be both short and long term.
  • Identify current challenges you are facing to evolve from current state to your end goal.
  • Collaborate with your peers on next steps to bring back to your organization.

4:30 pm – 4:40 pm
Closing Comments and Discussions
TUESDAY EVENING, SEPTEMBER 10
4:45 pm – 8:00 pm
Beatnik on the River – Dinner and Cocktails
To fully evolve, we need to celebrate our wins. To us, you are the heroes at your organization by leading and/or supporting sales enablement transformation at your company. Let’s celebrate with well deserved cocktails, delicious food and networking with your peers overlooking the Chicago River at Beatnik.
WEDNESDAY MORNING, SEPTEMBER 11
8:00 am – 9:00 am
Breakfast & Networking
9:00 am – 9:40 am
Inspiring: Breakout Session – Articulate Your Unique Value Through Storytelling
Mediafly Speaker:
Tom Pisello, Chief Evangelist
Bryan Leopard, VP Consulting and Advisory Services

Abstract:Take the first step at effective value storytelling and learn how to apply each step of the CLOSE methodology to your sales messaging.

In this workshop, you will learn how to:

  • Reshape your sales content from your prospective buyer’s point of view and communicate a differentiating value story.
  • Deliver financial justification calculations you need to better communicate and quantify the cost of “doing nothing” and value of change.
  • Determine how to partner with Mediafly to differentiate your business value through personalized workshops after the summit.

9:40 am – 10:20 am
Influential:

Track 1: Improve Content Management With the Best Mediafly Features for You
Mediafly Speaker:
Kerime Rehberg, Customer Success Manager

Abstract:Evolve how your sellers access content with Mediafly’s content management enhancements, including Workspaces, Collections and Story Mappers.

In this session, you will:

  • Determine what enhancements are right for your organization.
  • Identify how to collaborate with your Customer Success Manager and implement these latest capabilities to ensure success.

Track 2: Train Your Reps to be Ready for ALL Sales Conversations
Mediafly Speakers:
James Hemberg, Director of Revenue Operations and Enablement
Kevin Herr, Senior Software Engineer

Abstract:Traditional sales training methods are no longer enough. Lengthy training modules and deep-dive boot camps induce information overload, with no assurance the knowledge will be retained or used in the field. Progressive companies are moving from sales training to readying reps for success with more proactive, agile ‘sales readiness’ systems that ensure they are better prepared, more effective and can achieve predictable results.

In this session, you will learn how to:

  • Implement situational learning focused on buyer challenges and use cases.
  • Gate access to unlock valuable sales content at the right time of a rep’s onboarding.
  • Scale sales coaching with video and screen share recordings.
  • Track results to continuously optimize for success.
  • Combine your current Mediafly capabilities with Readiness for an all-in-one sales enablement platform experience

10:20 am – 10:30 am
Break
10:30 am – 11:10 am
Interactive:

Track 1: Transform Your Sales and Marketing Content to Interactive Selling Tools
Mediafly Speaker:
Dan Sixsmith, Senior Director of Sales

Abstract:Arm your sellers with the tools and resources to move from a static, descriptive sales pitch outlining features and functionality to interactive and prescriptive, value-based sales conversations that propel deals forward.

In this session, you will learn how to:

  • Convert Your Marketing White Papers and Sales Spreadsheets into Interactive Tools through Mediafly ValueStory®.
  • Identify your unique value by incorporating interactive selling tools into your sales assets.
  • Leverage configurable ROI calculators, TCO and product comparisons and diagnostic and benchmark assessments in real-time to quantify your solution benefits.

Track 2: Deploy Mediafly Gateway to Enhance Your ValueStory Tool
Mediafly Speakers:
Meredith Bollinger, Senior Customer Success Manager
Randy Janis, Director Technical Support

Abstract:Add value to your ROI and TCO Tools through Mediafly Gateway, a no-cost add-on delivering mobile access, content management, sales training and consumption tracking, integrated in one platform.

In this session, you will learn how Mediafly Gateway will:

  • Ensure your sales reps are trained on how to effectively use your ValueStory tool through situation training modules.
  • Push relevant content (i.e. case studies, research white papers, and other value selling collateral) to sales reps in real-time.
  • Put your ROI and TCO tools at your sales reps’ fingertips in your own branded, mobile sales enablement app.

11:10 am – 11:50 am
Intelligent

Track 1: Get More Out of Your CRM
Mediafly Speakers:
Tony Kavadas, EVP Global Sales & Alliances
Jason Shah, Chief Technology Officer

Abstract:Integrating your CRM system with Mediafly elevates your sales reps’ performance and saves them time. It also benefits your marketing team who can see what content is being used, and how it impacts revenue. This results in driving user adoption, actionable insights and increasing your return on investment of both tools.

In this session, you will learn how to:

  • Leverage Meeting Assistant to to reduce sales admin time.
  • Measure sales content effectiveness and understand how your team is closing deals.
  • Draw data-driven conclusions about which materials are appropriate for each unique sales interaction based on industry, buyer persona or opportunity stage.

Track 2: Find Data That Matters: Define Your Success Metrics to Drive Adoption
Mediafly Speaker:
Elise Oldenburg, Director of Customer Operations

Abstract:Cut through the noise and discover data that helps you drive higher adoption. Dive deeper than item views and use data to decipher user actions and cultivate the buyer’s experience before, during and after meetings.

In this session, you will:

  • Devise ideal end user activity and intended feature usage to shape selling behavior.
  • Discuss customer centric KPIs and define intended outcomes.
  • Walk away with targeted adoption goals to discuss with your CSM and develop a co-plan to ensure success.

11:50 pm – 12:00 pm
Closing Remarks
12:00pm – 1:00pm
Lunch
THE VERDICT IS IN

See what previous attendees have to say:

“I cannot overstate how eye-opening it’s been seeing the diverse ways in which other businesses have used the platform.”

“Absolutely worth it.”

“Great job! Other companies provide an end-to-end product, but do not put in the effort to help their clients get the most out of it.”

“Very informative hearing other customers’ perspectives. The workshop to build advanced analytics was helpful.”

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