In March, when businesses first began to shutter their doors and reimagine their work from home policies, I wrote a blog detailing the seven essential tools the Mediafly team recommended using to ease the transition to virtual selling. Number seven on that list was interactive presentation software. Did you take our advice?
If not, you may be revisiting your decision as six months on, many of us are still conducting business from our home offices, kitchens, and couches. I don’t blame you. Today’s buyers are drastically different than they were even six short (ok, long) months ago. The novelty of Zoom meetings has worn off. They’ve grown increasingly wary of sitting through yet another static PowerPoint presentation. And they’re finding it more difficult to justify business purchases.
How do you ensure your sellers can grab a jaded buyer’s attention and keep it long enough to turn them into a champion for your product or service? How do you make it easy for them to take your offering up the chain and convince key stakeholders to say “yes!”? Presenting engaging, interactive content is a surefire first step. Here’s why:
Interactive Presentation Content Simplifies Your Sales Story
When marketing or selling a product, we often forget that while we are subject matter experts on said product, our buyers are not. Because of this, our initial explanations and content often fall short and leave buyers confused. And what do confused buyers do? They ask a lot of questions – questions that leave sellers back-peddling, re-explaining, over-explaining, and often confusing buyers even further.
Using interactive presentation content allows you to take something very complex – your unique product offering – and communicate it in a very straightforward and visually appealing way. Visual storytelling offers the format, simplicity, and chronology that buyers crave. It also affords you the opportunity to build experiences and examples into your messaging, making your story more relatable to unfamiliar audiences.
Interactive Presentation Content Empowers Sellers to Influence Objectives
When you read a book, your imagination is free to run wild. You form your own ideas, opinions, and perceptions of the characters and the plotline. But let’s say that book has been adapted into a feature-length film and you see the movie before reading the book. After viewing the film, the experience of consuming the written word changes dramatically. The characters you envision while reading are now the actors that portrayed them on screen. You’ve seen the way they carry themselves – their body language and general demeanor. And that influences your ideas, opinions, and perceptions.
Putting your sales content in a visual and interactive format is no different. By doing so, you can influence the objective. You can ensure the buyer garners precisely what you want them to from each sales interaction.
Interactive Presentation Content Improves the Buyer-Seller Dynamic
When you put a static PowerPoint slide full of text in front of a buyer, they do one of two things.
- They zone out completely.
- They tune out what you’re saying and read the slide instead.
Either way, you’re missing out on an opportunity to create a standout buyer experience and are putting yourself at risk of losing the sale. Using interactive content, on the other hand, inherently improves buyer-sellers interactions. This type of content afford sellers the opportunity to pause and take a breath as animations build. Sellers are better positioned to eloquently articulate what it is they’re trying to say while giving the buyer the opportunity to truly consume the information they’re being given and respond with questions. The engagement by default becomes more collaborative and impactful, building the buyer’s confidence in both the seller and the product.
The bottom line: In a remote world, interactive presentation is a must to keep buyers engaged and motivated to purchase your product. Still not convinced? Check out our latest webinar ‘How to Create Interactive Content and Presentations for Remote Selling’ featuring Isabelle Papoulias, Mediafly’s Chief Marketing Officer, and Nathan Jackson, Managing Director of Presentify for more reasons to make the switch and tips for getting started now.