Maximize CPG Sales with the Power of Mediafly and SAP Customer Experience

The modern B2B buyer has changed the way they approach the buying process and interact with salespeople. As buyers enter the sales process later and with more information at their disposal, sellers struggle to keep up with their high expectations. To truly connect with this new breed of buyer, sellers must deliver real-time insights about how their product or service will impact a buyer’s business.

This theme was echoed at SAP’s annual SAPPHIRE NOW user conference, where Mediafly, SAP’s exclusive sales enablement partner, showcased our approach to transforming sales and buyer interactions. During the event, Mediafly’s EVP of Global Alliances, Tony Kavadas joined leaders from Ricoh and Maihiro for a roundtable discussion about innovative approaches to winning business in the new age of the buyer. Here, Tony recaps how implementing a sales enablement technology like Mediafly can ensure your sellers are equipped for high efficiency and maximum effectiveness throughout the buying cycle.

SAP’s Sebastine Augustine says, “Mediafly’s capability of enabling engaging presentations and guided selling stories augments the sales rep’s efficient execution with SAP Sales Cloud. As every page viewed and minute of video played is tracked and reported, it empowers marketing professionals to invest in the right kind of content for enhanced sales effectiveness.”

Mediafly’s approach to sales enablement empowers sales reps by providing them access to content, data, and interactive tools needed to carry out effective sales engagements. Our solution helps drive sales growth in a number of ways, including:

Improved engagement

During CPG and retail interactions, sales reps typically have 5 to 7 minutes to spend with buyers. In a quick interaction, it’s imperative to gain the interest of the buyer and continue to drive more fruitful conversations. Mediafly delivers the most relevant information to the hands of sellers in real-time so they can easily deliver value in the moment.

One unified toolset

Most sales teams utilize a large tech stack to enhance productivity and help them drive more meaningful engagements. With data scattered in a handful of systems, presentation decks and other content saved locally or in email, and meeting notes captured ad-hoc, it becomes difficult for sales reps to create a holistic experience that resonates with buyers which often leads to missed opportunities. Having one sales enablement platform that incorporates content management and data-driven insights integrated into your existing ecosystem ensures data is maximized, content is relevant and customized, and interactions are effortlessly captured for future reference and easy follow-up.

Measurable success

CPG companies typically don’t have information about the sales interactions their reps and brokers are having with retailers. Mediafly works to bridge this gap, giving feedback on what promotions are presented, which are most successfully received, how long the interactions last, and what content was shown. This information is now readily available for sales and marketing analysis to provide strategic guidance for developing better content and promotions going forward. It can even help sales management transform lower-performing sellers to sell like top-performers by replicating their successful sales processes.

Over 1,000 CPG customers have adopted Mediafly’s Evolved Selling™ approach to drive better sales outcomes. Our customers see great adoption of the platform with their direct sales reps as well as brokers. One customer notes, “Mediafly is one source for everything. We love being able to pull up items and review related customer and routing information.” Mediafly enables more meaningful sales engagements resulting in a better buyer experience, increased sales revenue, and a fast return on investment.

As part of the SAP Customer Experience, Mediafly and SAP have partnered together to produce a mobile-ready application that extends the capabilities of SAP Sales Cloud for higher performance every day.

To learn more about Mediafly and SAP Sales Cloud, click here.