Don’t Call My App Ugly! Why an Elegant User-Experience is Crucial

By Lindsey Tishgart | June 3, 2014

Audrey Hepburn Quote ImageThe late Audrey Hepburn, with a cigar-holder in tow, once said, “Elegance is the only beauty that never fades.” Here at Mediafly, we believe that she was referring to technology apps when articulating this because, when it comes to creating business app solutions, an elegant user-experience is crucial. Without a sophisticated interface and an easy end-user experience that leverages the unique capabilities of each device, your app’s tech beauty- as predicted- will fade.

Mediafly links its content management system with elegant native applications for a multitude of platforms: mobile, tablet, connected TV devices, laptops, and PCs. Considering the swarm of media devices, today’s end users have become savvy and critical. Enterprise solutions need to be presented in an engaging and sophisticated manner in order to meet their critical demand. Think about it. If Holly Golightly would have shown up to Tiffany’s in denim overalls instead of her infamous chic ensemble, the film would’ve flopped. In that same regard, if business app solutions are not engaging and don’t have an elegant user experience, it will not find long-term success. Consequently, we should mobilize enterprise apps in an integrated and chic manner to ensure success.

Mediafly Airship
Like Hepburn’s elegance, Airship (Mediafly’s Content Management System solution) is universal; accommodating any type of media and making it accessible across numerous mobile platforms. Content is easy to access through Airship by its admin controls; admin users within the company can manage access permissions and shape the user interface. This easy content discovery and interaction for mobile users is crucial in providing an elegant user experience. The interface needs to mirror the refined look and feel of consumer mobile apps in order to retain affluence.

SalesKit/ProReview

Enterprise mobile users need immediate access to contextual content on any given device. This places tremendous demand on delivery architecture and design approaches for enterprise solutions. SalesKit and ProReview, our Mediafly enterprise solutions, have met this demand with an integrated interface that provides offline/online access, which is crucial in deploying an elegant user experience. The ability to securely access the latest content, either sales or film related, at any given moment allows users to perform at their best through harmonious interactions.

Webviewer

In a recent blog post, we unveiled Mediafly Webviewer, which is a visually stunning web experience that allows our users to seamlessly interact with their content through their browser. The grounds in which we created the WebViewer lie on the fact that 30% of our users access their Mediafly solution via their Mac or Windows web browsers. As mobile-first innovators, Mediafly is fading the lines between devices in order to provide a more cohesive and elegant user experience. Webviewer optimized our solution and removed Flash-related constraints. Hence, the full optimization of varied media devices is crucial in exhibiting elegance.

Our enterprise solutions are presented in a sophisticated manner. What does your business believe encumbers an elegant user experience?


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