BY LOU BARREIRO @lou_barreiro
You’re not in Kansas anymore.
If you thought the tornado that flung Dorothy and Toto like two tomatoes somewhere over the rainbow was bad, wait until the digital transformation storm hits you (if it hasn’t already). Much like the crazy and unpredictable Land of Oz, digital transformation is thrusting organizations into some unique adventures as they try to find their way through the digital landscape. However, this doesn’t mean organizations can’t create their own yellow brick road in order to find success. Much like Dorothy’s adventure into the unknown, it’s not so much about the destination, but what the journey will teach you.
You might be thinking that as a sales or marketing person, security is something that should be left up to IT. While it’s true that they will handle most of the dirty work, you should always be informed on how security can impact digital transformation initiatives for your respective departments. Unfortunately, for many in sales and marketing, they find themselves misinformed on how security can influence the implementation of tools, platforms, and products once the digital transformation journey is well under way.
Here are three things you should be aware of when it comes to security:
The Role of Cloud Security
For most organizations, moving data and information over to a cloud is one of the biggest steps in digital transformation. The Cloud Security Alliance (CSA) found that 60% of companies are hesitant to move over to the cloud because of security concerns. With so many security breaches occurring in the past few years, it’s not surprising why some companies are hesitant to make the big move. Many organizations believe that clouds are not safe. What most don’t realize is that those breaches primarily occurred not because of the cloud provider, but rather due to users creating security gaps themselves, such as easily hackable passwords or not running the latest operating system version.
When it comes to security, clouds actually have the opposite effect. The protection of information, content, and data is a cloud provider’s main mission. Their business relies entirely on security and protection. The only thing organizations need to make sure of is that they do their due diligence in selecting the right cloud that matches their security needs and wants.
Streamlining Platforms and Tools
For certain industries, when sales and marketing content needs to be reviewed, being able to find a system or platform that streamlines the process is necessary to maintain better security. A media and entertainment client of Mediafly was having production cuts leaked during the review process, due to executives using different review tools and platforms to give their feedback. When the company implemented Mediafly’s platform as part of their review process, it alleviated their problems in regards to security leaks.
When you streamline the type of technology and platforms used to distribute content, it mitigates security threats. When people are sending, reviewing, and changing content through different methods, it pokes holes into how secure that information and content can be. When you use one platform, you can fully understand and reap the benefits of their security features.
Create a Culture of Security
A 2017 Forbes study revealed a big component of having strong security in digital transformation is creating a culture where your team understands potential security threats. Because of this, many organizations are starting to create cybersecurity simulations for their marketing, sales and communications departments. These cybersecurity simulations, usually done a few times a year, help individuals learn of how to behave and react when they encounter a security threat.
It’s important to have your sales or marketing team trained on how to react to avoid a complete meltdown from happening. If your technology department hasn’t provided any type of training for this, make a special request from them to get your team trained, that way you can alleviate having any security gaps come from within your team.
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