Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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3 content management system issues you need to address to boost customer engagement
Does your marketing team use a content management system to store, manage, and distribute content? Does the solution you have in place work in today’s digital selling environment? The majority of the buyer journey now happens digitally. And B2B buyers consume an average of 13 pieces of content before making a purchase. Today, it seems,
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Building the Foundation for Customer Satisfaction and Loyalty
Customer loyalty is essential to every company’s success. This is especially true in SaaS and other subscription-based business models that rely on renewals and expansions to sustain growth. With so many competitive options today, your profitability is dependent on your ability to build trust and brand loyalty with customers. Keeping your current customers happy and
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What is Sales Enablement?
A definition, the most popular tools, and best practices A quick Google search for sales enablement will get you over 12 million results. That’s a staggering number for a term that was coined a little over 20 years ago, and it shows the depth and breadth of the subject. It also highlights the level of
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How Sales Enablement Helps Overcome the Top 3 CPG Sales Challenges (with proof it works!)
The Consumer Packaged Goods (CPG) industry has grown increasingly crowded and competitive. Meanwhile, transactional selling and brand loyalty are on the decline. So how do you ensure your CPG sellers differentiate themselves and products to engage buyers and compete with the competition? In case you haven’t heard, relationship-based selling is out, and value-based selling is
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Top 3 Challenges for Sales Enablement Professionals
Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side. In a recent briefing, I asked Tad what he sees as the biggest challenges sales enablement professionals
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How to Succeed in Sales
In recent research from Gartner Inc., the analyst firm found “information connectors” to be the most successful sales reps, increasing the likelihood of purchase ease by 40%. This new breed of seller serves as a curator or broker of information, directing customers to the tools, data, and insights they need to make informed purchase decisions.
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How to Justify Your Sales Enablement Investment
So you’ve decided sales enablement is right for your company, but you’re not sure how to make it a reality. To justify your sales enablement investment, you must build a business case outlining the benefits to your organization. The business case will include identifying who the key stakeholders are, obtaining executive sponsorship and calculating the
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7 Reasons Not to Value Sell with Spreadsheets
Value selling is a sales technique used by sellers to convey the value or economic impact their product or service brings in the context of the buyer’s business. Read on for 7 Reasons Not to Value Sell with Spreadsheets from subject matter expert and Mediafly’s Chief Evangelist, Tom Pisello. Today’s digitally-savvy, economic-focused buyers require a
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Sales Enablement’s “Big Shift”
As you evolve your 2019 sales enablement strategy, read on for three guidelines from Mediafly’s Chief Evangelist, Tom Pisello, to help you enable more effective sales conversations. Let’s explore two very different sales scenarios. In scenario one, a well-dressed salesperson walks into a boardroom. He immediately launches into a somewhat dry, static PowerPoint presentation detailing
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Why Automation is Important to Sales Enablement in Financial Services
Sales enablement is a critical component of the marketing strategy for many B2B companies. A robust sales enablement strategy can completely transform the way your team sells, leading to better customer-centricity, sales productivity, and win rates. With sales enablement technology adoption on the rise, many leading marketing teams are looking for the right solution to
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