Business-to-business (B2B) buyers are fundamentally shifting how, when, and where they engage with prospective suppliers and partners. Sellers are no longer the sole conduits of information, making it even more critical for them to have high-quality interactions when engaging with customers and prospects.
In How B2B Sellers Win In The Age of The Customer, Forrester hypothesizes that “the most successful sales and marketing organizations will seek capabilities that connect sellers to the right information at the right time, enabling their frontline selling resources to add more value in their sales meetings.”
Download the paper to learn more, including:
- How to remove barriers to success for your sales team
- The tools needed to accelerate deal velocity, drive repeat business, and increase cross-sell transactions
- The transformative approach to selling all organizations can and should adopt to meet the expectations of modern buyers