How B2B Sellers Win In The Age Of The Customer
A Forrester Consulting Thought Leadership Paper Commissioned by Mediafly
A Forrester Consulting Thought Leadership Paper Commissioned by Mediafly
Business-to-business (B2B) buyers are fundamentally shifting how, when, and where they engage with prospective suppliers and partners. Sellers are no longer the sole conduits of information, making it even more critical for them to have high-quality interactions when engaging with customers and prospects.
In How B2B Sellers Win In The Age of The Customer, Forrester hypothesizes that “the most successful sales and marketing organizations will seek capabilities that connect sellers to the right information at the right time, enabling their frontline selling resources to add more value in their sales meetings.”
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