The Science of Sales with Brightcove and Mediafly

Tired of pipeline 1:1s feeling like interrogations? Marketing-Sales debates over pipeline generation?

Time to remove the vanity metrics and ground discussions in data proven to deliver results.

In this session, Brian and Todd dive into:

  • The science of sales
  • Their hypotheses for why revenue teams fall short
  • Three formulas that will improve alignment and team-wide execution

Brian Froehling

EVP, Head of Global Sales at Brightcove

Todd Abbott

EVP, Corporate Development at Mediafly

Awards & Accolades