The Science of Sales with Brightcove and Mediafly
Tired of pipeline 1:1s feeling like interrogations? Marketing-Sales debates over pipeline generation?
Time to remove the vanity metrics and ground discussions in data proven to deliver results.
In this session, Brian Froehling, EVP, Head of Global Sales at Brightcove, and Todd Abbott, EVP Corporate Development at Mediafly dive into:
- The science of sales
- Their hypotheses for why revenue teams fall short
- Three formulas that will improve alignment and team-wide execution