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Is Your Content Driving Revenue?

Have you ever heard the phrase “content is king”? According to SiriusDecisions, 79% of B2B buyers believe the content provided by sales reps is very to extremely influential in their selection of one vendor over another. Yet, 65% of sales content created by marketing is never used by sales. So how do you ensure your content is not only utilized by sales but also impactful enough to help drive deals forward? Peter Ostrow, Senior Research Director at SiriusDecisions, and Isabelle Papoulias, VP of Marketing at Mediafly, review:

  • How to create content that both empowers sellers and activates buyers
  • How to increase content usage and sales productivity via best practices in Sales Asset Management
  • The importance of understanding how business requirements inform your sales technology stack
  • Clarity around “what good looks like” in an activity-based sales enablement environment