How to Optimize B2B Content Interactions to Capture More Revenue

In this session, Lindsey Tishgart, SVP Brand Experience at Mediafly, is joined by featured guest speaker Seth Marrs, Principal Analyst at Forrester, to discuss: 

• The top 4 content signals to track and how to use each to speed sales cycles 
• How sales managers can use content analytics to contextually coach sales reps 
• How sales reps can use content engagement insights to improve sales cadences and deal prioritization
• How sales leaders can leverage content engagement insights to boost forecast accuracy, pipeline health, and sales process adoption 
• How interaction capture is changing the future of B2B sales