How to Optimize B2B Content Interactions to Capture More Revenue
In this session, Lindsey Tishgart, SVP Brand Experience at Mediafly, is joined by featured guest speaker Seth Marrs, Principal Analyst at Forrester, to discuss:Â
- The top 4 content signals to track and how to use each to speed sales cyclesÂ
- How sales managers can use content analytics to contextually coach sales repsÂ
- How sales reps can use content engagement insights to improve sales cadences and deal prioritization
- How sales leaders can leverage content engagement insights to boost forecast accuracy, pipeline health, and sales process adoptionÂ
- How interaction capture is changing the future of B2B sales