EVOLVERS (Virtual) Meet-Up: CPG: The Time Is Now For Your Digital Selling Transformation
With businesses from restaurants to retailers closing their doors worldwide through the spread of COVID-19, the impact on CPG businesses has been apparent across the globe. But even though CPG sellers can no longer meet with buyers face-to-face, they can still create more engaging interactions, and therefore increased revenue.
How can your sales team accomplish this, too? By pivoting to a digital selling strategy.
Watch this virtual Meet-Up event to hear from Heineken’s Devin Long and Amer Sports Corporation’s Matt Navarro on their best practices for enabling your CPG sales team to succeed in this new era of virtual selling. Interviewed by Tom Pisello, they’ll tackle the importance of ditching the pitch, how to fuel collaboration by turning sales meetings into advisory engagements, and why the time is now for the CPG industry to make this important transformation.