Today only 5% of a buyer’s time is spent with suppliers. That means, content has never been more influential — it does the selling when the seller isn’t in the room (or on the phone!). Yet, it's not enough to simply churn out content; you need to understand what works and what doesn’t. The secret lies in measuring your content management program's impact.
In this webinar, we unveiled the strategies to elevate your content from a cost center to a profit powerhouse.