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4 Reasons Sales Enablement Technology Scares The Hell Out Of People

As stakeholders become increasingly risk-averse, more organizations than ever are struggling to push B2B purchase decisions over the finish line. This is especially true for sales and marketing technology investments like sales enablement. Stakeholders are so terrified of losing money on these projects, they often decide to do nothing and lose out on the amazing benefits a sales enablement platform can offer. Don’t believe us?

According to Google Trends, Google searches for “sales enablement” have increased 51% year-on-year, yet less than 8% of companies have deployed a sales enablement platform to date. What’s stopping these “googlers” from actually moving forward? While there is a LOT of data out there proving the business benefits of sales enablement (increased revenue, accelerated deal cycles, higher average order value, etc.), there are also a lot of misconceptions, including:

  • Sales Enablement technology implementations are costly.
  • Sales Enablement involves complex deployment processes.
  • Sales Enablement ROI is difficult to quantify.
  • Sales technology has notoriously low adoption rates.