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There’s a lot of turmoil in the market, and you’d love to get away from it all. Unfortunately, quotas don’t sleep. As a leader, you certainly have to plan for the work disruptions and business challenges, but we encourage maintaining a different perspective.
A new study sought to answer the question from buyers: “Which content do you prefer to receive from a vendor you are interested in purchasing a solution from?”. The Gartner 2019 Buying Survey of over 1,300 buyers asked just this question and reveals the growing importance of Value Assessment Tools.
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