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100 Metrics that Matter for Sales Enablement, Content Marketing and Value Selling.
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There’s a lot of turmoil in the market, and you’d love to get away from it all. Unfortunately, quotas don’t sleep. As a leader, you certainly have to plan for the work disruptions and business challenges, but we encourage maintaining a different perspective.
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Are all of your sales reps equally effective and making quota? Are they leveraging all of the content and tools you provide them in the right way at the right time?
A new study sought to answer the question from buyers: “Which content do you prefer to receive from a vendor you are interested in purchasing a solution from?”. The Gartner 2019 Buying Survey of over 1,300 buyers asked just this question and reveals the growing importance of Value Assessment Tools.
Traditional selling means there is often a shortfall between the value sellers are communicating and a businesses full value.
Check out the book: Evolved Selling to get answers to all your top sales content, leadership & enablement questions.