Gartner® Market Guide for Revenue Enablement Platforms
Mediafly Recognized in Gartner Market Guide for Revenue Enablement Platforms
Revenue enablement platforms are here to stay. These platforms have expanded beyond sales enablement to include key functionalities for delivering content, learning, and coaching to revenue-generating roles.
This comprehensive Gartner Market Guide is essential for understanding the landscape and identifying the revenue enablement capabilities that will drive your organization’s success.
Key takeaways:
- Vendors are integrating GenAI into platforms for role-play, search, curriculum creation, content generation, and digital assistants.
- Digital sales rooms (DSRs) now support digital selling as well as internal processes like hiring and onboarding.
- Revenue enablement platforms (REPs) are overlapping with sales engagement and revenue intelligence tools, incorporating ML for guided selling and scoring, while retaining unique features like content and skills development.
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Gartner, Market Guide for Revenue Enablement Platforms, By Melissa Hilbert, Elizabeth Jones, Doug Bushée, Guy Wood, Bill Yetman, 14 August 2023
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