RingCentral wanted to provide their prospects with a quick and easy way to assess needs, get solution recommendations and determine the potential value of RingCentral solutions.
RingCentral’s marketing team collaborated with Mediafly to develop a suite of interactive tools, all placed and made available to prospects in a compelling learning center.
The Mediafly provided tools for RingCentral include:
- Customer Experience Maturity Assessment – helping prospects understand how important customer experience is, where they might be falling short, and specific recommendations to close priority gaps.
- Remote Readiness Quiz – with the move to remote work, a quick assessment to determine the level of readiness, with specific suggestions for improving remote worker experiences.
- Meeting Value Calculator – to help prospects understand the significant savings and value that could be gained via RingCentral and improved meetings.
The resource center and tools are successfully used by RingCentral for lead generation, to help create more closeable opportunities, fueling better outreach campaigns and more effective nurturing / education to get prospects inspired and taking action sooner vs. later.
Checkout the RingCentral learning center for yourself: https://www.ringcentral.com/resources/learning-center.html
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