Your prospects and customers need to trust the businesses they’re working with, especially in the service industry. Clients are often apprehensive to work with a company they don’t recognize or one that doesn’t have a long-established track record in their industry. When this is the case, sales professionals need to earn their prospects’ trust.
To help, 14 members of Forbes Business Development Council including our own ROI Guy, Tom Pisello, share helpful tips for closing the “credibility gap” when pitching clients who are unfamiliar with their company. Follow their advice to convince a potentially skeptical client to work with your business.
Checkout the advice here: https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/04/19/14-smart-sales-tactics-to-close-the-credibility-gap-with-potential-clients/?sh=172fd2ca7818
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