Content is King and Engagement is Queen

When a buyer makes a purchase, they wade through and consume a lot of content and information to help guide their decision-making process. This is why we spend so much time and effort developing and sharing those killer presentations, white papers, and one-pagers.

However, Forrester reports that a whopping 59% of buyers say much of the content provided by solution providers is useless, spotlighting a substantial content engagement gap.

In this interview with guest speaker Laura Ramos, Vice President and Principal Analyst at Forrester, we discuss the importance of content in inspiring and facilitating buying decisions as well as how to refine your content and sales enablement strategies to bridge the content engagement gap.

Speakers:

Host: Tom Pisello, Founder of the Evolved Selling Institute and Chief Evangelist at Mediafly

Special guest: Laura Ramos, Vice President and Principal Analyst at Forrester Research

Break

Content 2.0: The Art of the Possible

Sealed Air’s products and services preserve food, protect products, and ensure the safety of healthcare solutions. Investments in Sealed Air packaging solutions can be substantial, so when it is time to pitch an upgrade or win over a new prospect, sellers must clearly articulate the business value of proposed improvements to skeptical buyers and against competitive alternatives. And this is made that much more difficult in a remote selling world.

Check out this interview with Sealed Air’s Chad Hetrick, VP of Sales Operations and Pricing for the Americas, and Kevin White, Director of Sales Process and Technology Enablement, to learn how they leveraged a Content 2.0 strategy to improve their remote value selling effectiveness—with a powerful combination of interactive storytelling presentations, content workspaces, and interactive value calculators.

Chad and Kevin will share in detail what they created, the success they’ve achieved since launch, and lessons learned to help inspire and guide your own Content 2.0 journey.

Speakers:

Host: Tom Pisello, Founder of the Evolved Selling Institute and Chief Evangelist at Mediafly

Kevin White, Director CRM & Sales Technology Enablement at Sealed Air

Chad Hetrick, VP, Sales Operation & Pricing, Americas at Sealed Air

Meditation & Stretching Break

Take 10 for a short burst of breathwork! Certified Yoga Instructor, Tricia Stamatakos, will lead us through chair stretches and a quick meditation to help you re-center as we move into our final session.

Hosted by:

Tricia Stamatakos, Certified Yoga Instructor and Senior Director Presentify at Mediafly

Value Acceleration in 2021

NxStage, from Fresenius Medical Care, is transforming dialysis therapy technology every day through manufacturing innovative products for the treatment of end-stage renal disease (ESRD) and acute kidney failure. NxStage champions research, education and patient-advocacy above all else and is pioneering better care for people with ESRD.

NxStage wanted it’s dialysis provider customers and prospects to better understand and quantify the unique value that home dialysis therapies could provide.

In this session, we interview Jeff Rains, Senior Vice President of Home Therapies for Fresenius Medical Care North America, and Nick Castellano, Director of Marketing, Channel Marketing at NxStage Medical, and discuss how their teams were able to deliver marketing and sales tools to articulate and quantify the value NxStage provides.

Jeff and Nick will share how they began their value journey, their success in developing and launching their value acceleration program, and the lessons learned along the way.

Speakers:

Host: Tom Pisello, Founder of the Evolved Selling Institute and Chief Evangelist at Mediafly

Nick Castellano, Director of Marketing, Channel Marketing at NxStage Medical

Jeff Rains, SVP Sales and Marketing at NxStage Medical

Vinyasa Yoga Class for Feeding America

Come back at the end of your workday for an energy-building Vinyasa yoga class with Certified Yoga Instructor, Tricia Stamatakos!* Whether you are a beginner or advanced yogi, this class will help you build strength, lower your stress levels, and enhance your mood. Plus, for every person who joins this class live, Mediafly will donate $20 to Feeding America (up to $1,000) to help families struggling with food insecurity during these challenging times.

*This class is only available for those who have registered for the full Evolve event. A sign up link will be included in the confirmation email from your Evolve event registration.

Speakers:

Tricia Stamatakos, Certified Yoga Instructor and Senior Director Presentify at Mediafly