Break Tradition: How to Reform Your Sales Strategy and Give Buyers What They Actually Want
What worked in the past — your top performers, your best sales plays, and your most popular content — All of this may not be working as expected now.
With virtual selling and elevated customer expectations a fact of life, if you haven’t re-evaluated needed sales and marketing capabilities, and enabled your sellers with new tools to elevate their game, you are likely feeling the pain.
In this interview with Peter Ostrow, VP, Research Director, Sales Enablement Strategies at Forrester Research, we examine the latest research to understand what is working and what is not, and provide you with the strategy and tools to rise up and triumph over the new “customer engagement” challenge.
Speakers: