Welcome to Evolve 2020!

Speaker:

Carson Conant, CEO, Mediafly

Digital Selling: Ditch the Pitch and Create a Better Customer Experience

The scramble to shift to digital selling was rapid, but it’s here to stay. In a post-COVID world, 80% of B2B sales will be digital and remote, with in-person sales meetings predicted to become the exception rather than the norm.

Join our opening keynote with Forrester Principal Analyst, Mary Shea, as she and Mediafy’s Chief Evangelist, Tom Pisello, discuss the lasting implications of the crisis on sales strategy—including the necessity for digital tools, the removal of traditional seller hierarchies, and the need for organization-wide efforts to support revenue goals—and how your organization can uplevel to stay ahead of the competition.

Speakers:

Host: Tom Pisello, Chief Evangelist, Mediafly

Mary Shea, Principal Analyst, Forrester Research

Don’t Waste a Crisis: The Time is Now For Your Digital Sales Transformation

Sales reps can no longer meet with buyers face-to-face, but that doesn’t mean sales engagements have to be any less effective. Mediafly’s Chief Customer Officer, Andrew Miehl, will interview two guest speakers about best practices that set up sales teams for success in this new era of virtual selling.

Speakers:

Host: Andrew Miehl, Chief Customer Officer, Mediafly

Eric Spenske, VP of Marketing, Givaudan

Maggie Farnik, North American Sales Trainer, Guerbet

How to Communicate and Quantify Your Unique Value Story Program

With the current economic conditions, it’s no secret that prospects need to prove the financial justification of your solution to their executives more than ever if it is going to lead to purchase.   But how do you start a value selling program that enables your sales team to have those quantitative conversations, let alone scale one across your organization? Join Mediafly’s Chief Evangelist, Tom Pisello, as he interviews two guest speakers about how embracing value selling changed the way they do business (and was easier to adopt than you may think).

Speakers:

Host: Tom Pisello, Chief Evangelist, Mediafly

Latane Conant, Chief Marketing Officer, 6sense

Nathan Jackson, Managing Director, Presentify

Make Your Content Work Harder: Leverage Sales Content Intelligence to Drive Predictable Sales

Marketing teams invest a lot of time and money in content creation yet seldom do they have line of sight into content impact on revenue generation. Join Tom Pisello, Mediafly’s Chief Evangelist, as he interviews Flyers including our CMO, Isabelle Papoulias, our Sales Enablement Director, Elise Oldenburg, and our VP of Sales, Dustin Zweck, about the undeniable value to our business that has come from understanding the impact of our content  at every stage of the buyer’s journey.

Speakers:

Host: Tom Pisello, Chief Evangelist, Mediafly

 Isabelle Papoulias, Chief Marketing Officer, Mediafly

Elise Oldenburg, Sales Enablement Director, Mediafly

Dustin Zweck, VP of Sales, Mediafly