World’s largest flavour manufacturer Givaudan drives global sales with Evolved Selling™

The Solution

Givaudan deployed a new sales application powered by Mediafly to ensure sellers can easily access the most recent and relevant sales materials in real-time with buyers. Having all sales-ready content in one place and accessible online or offline allows sellers to spend less time on low-impact administrative tasks, such as searching for content, and more time leading meaningful sales engagements with buyers. The ability to present straight from the platform gives more control and flexibility to sellers to dynamically customize presentations with marketing-approved content, while also providing marketing with important analytics about what content works and what doesn’t.

“The worry the marketing team experienced over the quality of their content very quickly moved into motivation to create better content. That’s a big win for us and something our customers have noticed. We hear regularly that we’re best-in-class for our approach to inspiring customers to act.”

Eric Spenske, Head of Marketing at Givaudan Flavours North America