To drive sales, ADP needed the right materials to guide clients through the sales process – whether they were researching ADP online or meeting with a sales rep face-to-face. ADP saw an opportunity to create a value-based tool that would give clients insights into their businesses, help position ADP as a thought leader in HCM, and lead more clients to its solutions.
In an effort to bring value selling to the entire enterprise, ADP selected Mediafly to build a tool that would solve ADP’s primary challenge of combining the right content and data into a story that sales reps could walk buyers through. While ADP’s marketing department published a lot of thought leadership content, they didn’t know how to turn their stories into personal experiences for their clients. They also struggled to help employers understand the Affordable Care Act. With regulations constantly changing, it was becoming more difficult to keep up and give employers a quantifiable view of how these changes impacted their business.