How do you develop and successfully launch a new Assessment Tool for your prospects and customers? This was the question we posed to Colin Fenn, Senior Director of Enterprise Value at Hootsuite.
In this interview, conducted as part of the Forrester / SiriusDecisions annual Summit, 2020 we examine the challenges Colin and his team faced in conducting assessments manually, how they were able to automate the process with an interactive assessment tool, and how successful the program was at boosting the productivity of his analyst team. better engaging earlier and at a higher level, and scaling engagements across many more prospects / customers.
Click to see the interview case study?
https://www.youtube.com/watch?v=xE1GQyXcjMI&feature=youtu.be
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