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Sales Enablement: You’ve Come a Long Way Baby! with Craig Nelson (SAP)

By Tom Pisello | May 18, 2020

In this interview we discuss the roots of sales enablement, and the lessons learned from the early days that can guide us into the future.

Craig outlines six key Sales Enablement use cases that SAP CX is focusing on in 2020, which can serve as a great guide for your own improvement efforts.


  • Staff On-boarding
  • Staff Ever-boarding

  • Single Source of Truth that Finds Sellers
  • Enablement that Fuels Before, During and After Buyer Conversations and Collaboration

  • Staff Coaching & Roleplay
  • Improve Enablement and Training

To learn more, listen to the Full Podcast episode by clicking the link!


Continuous learning is the minimum requirement for success in any field.

Keep evolving, EVOLVERS!

Until next time…

#SAP #CX #iCentera #CallidusCloud #SalesEnablement #SalesReadiness #ContinuousLearning #ContinuousEnablement #ContinuousCoaching #BuyerEnablement #Salestech #Salestechnology #ContentManagement #ContentMarketing #BuyersJourney #SalesPlaybook #SalesTool #SellingTools

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