Leveraging activity, content, value and intent data and revenue intelligence to evolve forecasting and boost sales productivity, predictability and performance
When surveyed, most organizations admit to just how much their forecasting ability falls short, despite how much effort is put into it.
In fact, according to Forrester Consulting and LinkedIn research:
- 60% of sales leaders say their forecasting method is inconsistent or qualitative in nature (versus quantitative and scientific)
- 25% of sales organizations spend 100 hours or more each week on forecasting
- 47% of sales leaders say they miss forecasts by 15-25%
We had the chance to interview Mary Shea PhD, VP Global Innovation Evangelist for sales engagement leader Outreach and ex-Forrester Principal Analyst and Carson Conant, Founder and CEO of sales enablement firm Mediafly to discuss these results, and explore potential ways to evolve from voodoo forecasting, to revenue intelligence.
Checkout the on-demand webinar here – https://assets.www.mediafly.com/l/tZRDEVcfK9uu
Checkout an excerpt here from Mary Shea PhD – https://assets.www.mediafly.com/l/Nyj9R6FXd8VB
Checkout the slides here – https://assets.www.mediafly.com/l/BP8BetrUnvem
#salesforecasting #revenueintelligence #salesenablement
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