Just Released: 2023 State of Revenue Enablement
Get The Report »

Martech Advisor: Three Reasons Why B2B Buyers Are “Cold as ICE”

By Tom Pisello | November 9, 2019

With the purchasing power moving from seller to buyer, buyers are becoming “Cold as Ice” meaning they are more in-control, cautious and economically-focused. So, what does this mean for B2B sellers?

Checkout the advice from the ROI Guy, Tom Pisello, in this Martech Advisor article:

Stay informed!

Subscribe to our newsletter to receive our latest blog articles and free resources to help you in your research process.

I agree to:
i) Mediafly's Terms of Use and Privacy Policy.
ii) Receive communications from Mediafly including relevant information on Mediafly products and services (You can unsubscribe from these communications at any time).