More than ever, people who aren’t in an IT role (e.g., marketers, salespeople, human resources) end up becoming software decision makers. That is, they’re responsible for selecting software solutions that affect a huge number of people in their company. With the abundance (and, let’s face it, sometimes overabundance) of information about different vendors, it’s totally possible for someone who doesn’t specialize in tech to make an informed decision about it—but that doesn’t make it easy.
Last year, we covered how CIOs can vet a cloud-based SaaS vendor, but we’ve put together a guide that takes a step back for when companies are first examining a problem.
Use our cheat sheet for the one question you need to ask a SaaS vendor
After all, with an average of 5.4 stakeholders, navigating the B2B sales cycle is no simple feat (for the buyers or the salespeople that have to adapt to survive). It doesn’t require every decision maker to have deep technical expertise, but before moving forward, you need to know one thing: what’s your problem?
Defining the problem doesn’t define a solution, but it sets you on the path to narrowing your candidates and, eventually, hopefully, picking an enterprise solution that meets you and your company’s needs.
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