In a recent report, How To Improve Your Top Line With Salesperson-Centric Software, Forrester analyst John Bruno found that many organizations are “leaving money on the table” by not fully embracing a comprehensive sales technology strategy.
Guess what. It’s not just “many” organizations – it’s most! A separate market analysis just released by Forrester Consulting, titled How B2B Sellers Win, found that only one in 10 sales organizations are fully evolved in their use of technology to engage buyers.
But there’s good news, too. How B2B Sellers Win found that companies can gain a significant competitive advantage by implementing an Evolved Selling approach – the use of dynamic, interactive technology to deliver real-time, relevant, custom insights during in-person meetings. Compared to more traditional approaches, Evolved Selling enables stronger customer loyalty, higher revenue growth and sustained market leadership.
Today, at the Forrester B2B Marketing Forum, our CEO Carson Conant and Forrester principal analyst Mary Shea are unveiling the data from How B2B Sellers Win for the first time. Among the highlights: nearly two out of three companies who use Evolved Selling reported year-over-year revenue growth of 10 percent or more.
Tom Stubbs, sales capacity senior manager at PepsiCo, can speak firsthand about the impact of Evolved Selling. He shared with Forrester that since using a technology like Mediafly, “our customers have rated their experience higher, citing things like the ability of reps to give them the best information in the moment.”
Want to learn more about Evolved Selling?
Download How B2B Sellers Win:
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