Cracking the Code on Content Management ROI: September 28th at 12:00 ET
Join Us Live »

A Failure to Launch

By Tom Pisello | April 8, 2020

Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. An email outlining the new product, services and messaging is easy to overlook, leaving many sellers unable to fully understand the uniqueness and positioning of the new offering.

In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. However, more often than not, the announcement and content get lost in the shuffle, or sellers create their own off-base content.

For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps.

Learn how here:

#SalesMktMgmt #b2b #sales #marketing #productlaunch #productmarketing #salesenablement #valueselling #valuemarketing #contentmarketing #salestech #salestechnology #salestools #sellingtools #salesoptimization #salesperformance #ROI #salesreadiness

Stay informed!

Subscribe to our newsletter to receive our latest blog articles and free resources to help you in your research process.

I agree to:
i) Mediafly's Terms of Use and Privacy Policy.
ii) Receive communications from Mediafly including relevant information on Mediafly products and services (You can unsubscribe from these communications at any time).