Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreWhat IT Can Learn from Sales
In order to evolve and stay relevant, it’s essential for workers to constantly hone their skills and knowledge. Just as today’s marketers must maintain a solid understanding of the latest marketing automation technology, IT professionals must remain up-to-date on the latest consumer insights. This idea of shared talent is highlighted in an article from ITWorld.com,
Continue Reading...Trends Transforming Enterprise IT
The IT departments of many companies can arguably be considered the face of technology. They’re the ones who are most familiar with the various gadgets and systems that are constantly being released and updated, both inside and outside of the enterprise. That being said, it’s no surprise that the function of IT is undergoing rapid
Continue Reading...Marketing Is Driving App Selection With IT Riding Shotgun
There has been an underlying rift between sales and marketing teams since the dawn of the cubicle. Depending on the organization, this rivalry is like Cain and Abel or David and Goliath: one side is working to get the brand recognized while the other is looking furiously for the right sales enabler to talk about
Continue Reading...Marketing and IT Are Teaming Up: Here’s Why
Long gone are the days where a company’s marketing and tech teams are independent with little-to-no collaboration. As of recently, companies are making a strong shift toward merging the two divisions given marketing’s push to use mobile technology. Marketing teams are becoming less overlooked in mobility conversations as they increasingly become the main advocate for
Continue Reading...According to Yankee Group, Enterprise Mobility and BYOD reached tipping point in 2012
Validating the market trends driving Mediafly’s rapidly growing business, Yankee Group analyst Chris Marsh recently released his thoughts on the state of enterprise computing and the continuing consumerization of IT. He states: “Comparing our enterprise survey data from the past year shows just how much the enterprise mobility market has shifted in 2012. Companies are
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