Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Expand Selling-Using ROI to Secure and Grow Subscription Revenue – with Jack Keen
Often customers need tangible proof that the purchase produced a return on investment in order to renew or expand the relationship, however most solution providers don’t do a good job of being able to quantify the realized value provided. In this interview, we discuss the importance of Realized Value, what providers are struggling with today,
Continue Reading...Customer Success: A Moving Target for Software-as-a-Service (SaaS)
Software-as-a-Service (SaaS) and the growing number of companies embracing cloud computing have created new challenges for service providers. Â Customer loyalty must be earned every day, and that means playing a more proactive role with the customer, not just that of a traditional customer service role. There are also increasing demands on Customer Support teams who
Continue Reading...Mobile Applications as a Service: The SaaS Approach to Enterprise Mobile Apps
Software as a service, or SaaS, is an effective way to integrate client-server applications and data synchronization by using web-based applications. It also reduces internal operating costs and helps lower total cost for each customer. This software delivery model shift from on-premise to on-demand functionality has revolutionized the way that companies roll out new technology.
Continue Reading...Mediafly’s Predictions for 2013
At Mediafly, we have a unique perspective on media consumption. Between our private- and public-facing clients, we have seen a variety of mixed media consumption patterns through the years. Now that enterprise mobility has reached a feverish pace, we’ve helped clients with BYOD, CYOD / corporate-purchased smart devices, combinations therein, and teams who have fully
Continue Reading...Mediafly’s Take on the 2012 Mary Meeker Internet Trends report
Always interesting, Mary Meeker’s Kleiner Perkins Caufield & Byers Internet Trends Report is here for 2012. Through 88 pages, these are some of the items that we found interesting, as they relate to Mediafly’s world of enterprise mobility. 1) There is a movement toward purchasing services vs. owning assets People are moving away from the
Continue Reading...According to Yankee Group, Enterprise Mobility and BYOD reached tipping point in 2012
Validating the market trends driving Mediafly’s rapidly growing business, Yankee Group analyst Chris Marsh recently released his thoughts on the state of enterprise computing and the continuing consumerization of IT. He states: “Comparing our enterprise survey data from the past year shows just how much the enterprise mobility market has shifted in 2012. Companies are
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